Catral Doyle got its start with Royal Enfield in 2001 by developing ads promoting this vintage-styled motorcycle's upgrade to an electric start – the first modern addition to the models since 1955!

To introduce the new ’60s and ’70s inspired models, CDC developed a campaign capitalizing on the popularity of custom cycles and reaching out to
25- to 35-year-old, style-oriented enthusiasts.

Interjecting lifestyle photography highlighting the bikes, modified with kits and accessories, and portraying what Royal Enfield motorcycles do best – get noticed – CDC developed an ad campaign positioning each bike to be as unique as its rider, with a look and feel of its own, and an appeal to "Make it Yours" through customization.

Supported by a new tradeshow booth, online ads,
a regional promotion and sales and showroom materials, the result has been a healthy jump in new model sales and an expanding distributor network.