New research from Sysomos shows that 92.4% of all retweets happen within the first hour after the tweet has been sent.

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day.

Consequently, WHEN you send your tweets has a tremendous impact on virality. Previous research by Dan Zarrella found that the best times to tweet in general are 10am – 3pm.

6 Steps to Add Efficiency to Your Tweeting

Based on the Sysomos findings, here’s what you can try to make your tweeting more effective:

6 Timely Tips for Twitter Success | Campaign Testing and Optimization | Social Media Consulting – Convince & Convert.