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July 15, 2009
Catral Doyle Partners to Launch Heartland Credit Union
Refer-A-Friend
Campaign
Working in tandem with advertising agency The Welke Group, CDC has launched
a new four-month referral campaign for Madison-based Heartland Credit Union.
The objective of the "Food, Festivals & Fun" program is to entice current
Credit Union members to provide referrals to win prizes.
Members are instantly rewarded with a coupon for a free Cousins sub and so
is the friend or family member they refer. The member can also win tickets
to any of a variety of local festivals and fairs or gift cards if referrals
result in new members. The campaign consists of in-branch posters, direct
mail, e-mail marketing and a highly-interactive micro-site devoted to the
program with Catral Doyle charged with execution of the electronic elements.
To encourage awareness and excitement, we've launched a "Race the Pigs" game
as part of the "Food Festivals & Fun" micro-site with a brand new game
scheduled to launch late in August. So far, the program is successfully
generating new referrals on a daily basis.
Check it out and see if you can win the pig race at
https://www.heartlandcu.org/fun.
Catral Doyle creative co. combines experience in interactive design and
visual communications to offer clients an integrated range of brand
communications services.
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